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PRIVACY POLICY

PRIVACY POLICY

This Privacy Policy outlines the manner in which we collect, use, and share your personal information when you visit or make a purchase from https://scrunchie.com.

PERSONAL INFORMATION WE COLLECT

Upon visiting our website, we automatically gather certain details about your device, which includes information about your web browser, IP address, time zone, and some of the cookies installed on your device. We refer to this as "device information".

Furthermore, we gather information about the individual web pages or products you visit, the websites or search terms that referred you to our website, and about how you interact with the website. This automatically collected information is also termed as "device information".

This information is collected using the following technologies:

  • "Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.

  • "Log files" track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the website.

When you make a purchase or attempt to make one through the website, we collect certain information from you, which includes your name, billing address, shipping address, and payment information. This is processed securely by Shopify. We refer to this as "order information".

In this Privacy Policy, "personal information" refers to both device information and order information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the order information generally collected to fulfill orders placed through the website (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this order information to:

  • Communicate with you
  • Screen our orders for potential risks or fraud
  • Provide you with information or advertising regarding our products or services, in alignment with the preferences you have shared with us. You can unsubscribe at any time by replying STOP to our messages.

We use the device information that we collect to help us screen for potential risks and fraud (particularly, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).

By using our website, you (the visitor) agree to third parties processing your IP address for currency conversion purposes. You also agree to have this currency stored in a session cookie in your browser (a temporary cookie which is automatically removed when you close your browser). We do this to ensure that the selected currency remains consistent when browsing our website so that prices can be converted to your local currency (the visitor).

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information, as described above. For instance, we use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Your information may also be used on Facebook for retargeting marketing or to find new customers via look-alike ads. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact details below.

Also, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Additionally, your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the website, we will maintain your order information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy occasionally to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

SMS MARKETING AND NOTIFICATIONS

By entering your phone number at the checkout and initiating a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 10 per month. You acknowledge that consent is not a condition for any purchase. Please read our laws if you are from another country to ensure compliance.

To unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that other methods of opting out, such as using alternative words or requests, will not be considered as a reasonable means of opting out. Message and data rates may apply.

For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

CONTACT US

For more information about our privacy practices, or if you have any questions, please contact us by email at info@scrunchie.com.

Updated 20/07/2023